![]() When they click on the message, they’ll be directed to the mini program page.ĥ. ↑ After the official account of WeChat Open Class (微信公开课) linked to its mini program, subscribers received a notification message. (Subscription accounts can send one push message/day and service accounts can send four push messages/month.) The notification message doesn’t affect the quota of push messages an official account can send. When readers click the message, they will be directed to the mini program page. Subscribers will receive a notification message when an official account has launched a mini programĪfter launching and linking to a mini program, official accounts can send a notification message to their subscribers, notifying them. Now, they can be linked to a mini program.Ĥ. In the past, template messages could direct users only to a designated web page. When the user clicks on the message, they are directed to a web page with detailed logistics information. ↑ The template message tells the user that their package has been delivered. WeChat offers a variety of templates for different industries.īelow is an example from SF Express (顺丰速运), a Chinese delivery services company: Verified official service accounts send notifications via template messages to subscribers as a reminder or after they complete an action - usually finishing a payment. ↑ Official account managers can add a tab or submenu linked to their mini program in the menu bar.ģ. Subscribers can click on template messages to access mini programs This function will likely lead to official account subscribers converting to mini program users. Menu bar elements can be linked to mini programsįor official accounts, they can now add a tab or submenu linked to their mini program in their customized menu bar. ↑ Users can choose “Individual” when they register for their own mini programs.Ģ. This will dramatically increase in the number of mini programs available. Now, individual users can register on WeChat’s public platform to launch their own mini program. Previously, only government bodies, media, corporates and other organizations could develop WeChat mini programs. Individual developers can register and create their own mini programs On March 27th, WeChat announced the first six new functions.ġ. The new functions are meant to strengthen the mini program platform and expand its applications. WeChat officially launched its Mini Program platform in January this year and in March, Tencent added tons of new functions to it. MICRO-INFLUENCERS, KOCs AND PRIVATE POOLS.HOW TO PREVENT AND DEAL WITH PR CRISES IN CHINA. ![]() WORKING WITH BLOGGERS, INFLUENCERS & KOLS.Q4 2020 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q1 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q2 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q3 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.THE MEGA GUIDE: CHINA E-COMMERCE, MARKETING AND DIGITAL SPACE 2023.CHINA MARKET ENTRY: E-COMMERCE + MARKETING PLANNING WORKSHOP. ![]()
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